The importance of concept art is due to its significant impact on all areas of our lives, from home to public transport. Most of the objects with which we interact have their design developed by a concept designer, it is with a sketch that the production of cars, laptops, televisions, even taps in the bathroom begins. Of course, a sketch is not everything, but concept art is important in that it forms the idea that is accepted into development, the better the idea, the more successful the product will be.
Concept art is used in the early stages of developing a product, it must accurately convey the idea of the designer, but may not be accurate in terms of characteristics or calculations. Concept art can neglect background elements, but it must convey contours, colors, and shapes to be implemented in the production of a conceived subject.
Concept Art Characters
It is worth noting that the lion’s share of the concept art that now exists has nothing to do with it. There is such a definition as promotional art, and there are significant differences. Promo art got its name because it is often used as an advertisement for a product, such as a video game.
The difference between it and concept art is in detailing the illustration, the promo needs to sell the product, to attract as much attention as possible, therefore it is brought to the ideal, removing unnecessary elements that the artist used to draw, it can be outlines or photographs of real objects. However, this does not reduce the merits of the artist, but nevertheless, it is no longer a concept art, it is rather a complete illustration or an electronic picture.
Another popular area of sketching is relatively simple sketches in which, on the contrary, there are many additional guiding contours. Sketches are usually drawn with one, two pencils, while concept art uses a much larger number of colors.
There is no such confusion as with promotional art, perhaps because the publishers of video games did not impose their point of view on sketches, giving them one after another.
On the Internet, you can find articles where artists pronounce everything that they have accumulated about video game publishers who publish promotional art in the form of concept art, as a result of which substitution of concepts takes place among ordinary Internet visitors and real concept art fades in the shade.
This is the hottest topic for discussion with the concept designer, confirmation of this can be found on the forums and in various articles. Interestingly, novice artists are often jarred by this distorted concept, because of which they can even give up this craft.
There is another kind of concept that does not apply to drawings, but still performs the same ideological function, this is a 3D concept. This kind of concept appeared due to the development of 3D modeling and software for it.
There are concept designers who are not very good at drawing paper on canvas but can make a good 3D model in digital form. This type of 3D design can perform the same functions as the drawn concept art, although some artists may not like it. But again, the detailed model that the artist will layout cannot be called a concept since this is a finished product.
The profession of an artist’s concept implies drawing a large number of developments, but only a few will be selected, the rest will remain ideas. This is the dirty work of this specialty, to spend energy on a dozen sketches, that would choose only one, but probably the ideal is achieved, as a result of multiple processing and refinement.
This has something in common with web design, you can make ten different versions of the site, but only one will be good. Sometimes it happens that the best option is one of the first options, and all subsequent work was in vain. Given all the factors in this paragraph, the artist needs to have some stress resistance in his work.
Concept art has gained widespread fame and popularity primarily due to the marketing of video game publishers who distribute promo art through networks and magazines. Before the Internet appeared in wide access, we could observe in printed versions of magazines about video games next to screenshots of 3D character models or promotional art, under the guise of concept art.
This problem excites the minds of designers, as their work loses its value in the eyes of some people who do not fully understand this topic. However, this situation has a positive side, which is often overlooked, it is thanks to marketers that concept art has gained its popularity, it is thanks to them that a lot of people have learned about this type of creativity and recognized it.
Now concept art is actively developing, and the quality is constantly growing, and this is partly due to the major publishers of video games who have launched this creative direction to the masses.